ENVIRONMENTAL QUALITY AS A DETERMINANT OF THE COMPETITIVENESS AND THE DEVELOPMENT OF ECOTOURISM IN THE REPUBLIC OF SERBIA

Tourism is more dependent on the environment than any other economic activity. Modern tourism requires use of vast areas environment, untouched or well-protected, because only in such can it hope to develop so as be and social benefit. Having mind great impact its development needs harmonise with concept sustainability. Ecotourism one selective forms based natural resources their over time, characterised by tourist offers unique values. Accordingly, research subject this paper ecotourism, which aims enable industry operate while preserving environment. The aim analyse achieved level environmental quality basis for a component competitiveness Republic Serbia’s tourism.